Senior Manager, Product Marketing – MOE

About the role

GovTech is looking for a Senior Manager, Product Marketing to lead go‑to‑market and adoption initiatives for the Ministry of Education’s digital product portfolio. You will work at the intersection of product strategy, user needs and operational delivery to ensure solutions are positioned, rolled out and adopted effectively across educators, HQ officers and parents.

Key responsibilities

• Define and execute go‑to‑market strategies for one or more education‑focused product domains.
• Develop clear product positioning and messaging aligned with user needs, policy intent and operational outcomes.
• Lead rollout planning, stakeholder alignment and user engagement activities to drive adoption.
• Monitor adoption performance, identify friction points and implement improvements to sustain usage and value realization.
• Collaborate with product, operations, policy, communications and business teams to ensure coherent delivery.
• Establish repeatable frameworks and best practices for product launch and adoption across the MOE ecosystem.

Required profile

• Proven experience in product marketing or product management, preferably in a public‑sector or digital‑services environment.
• Strong strategic judgment and ability to translate ambiguous product intent into concrete execution plans.
• Excellent stakeholder management and communication skills across diverse user groups.
• Track record of delivering measurable adoption outcomes and driving user‑centric product improvements.

Required skills