Brand Events & Activations Assistant Manager

About the role

A well-established lifestyle retail brand with a strong presence in Singapore is looking for an events marketer to take ownership of experiential campaigns, retail activations and brand events. The role is permanent and offers work from home or hybrid arrangements. It suits someone who wants to be hands-on, create impactful customer experiences and contribute directly to brand growth.

Key responsibilities

• Plan and execute a calendar of marketing events, product launches, retail activations and brand campaigns.
• Manage end-to-end event execution, including budgeting, scheduling, logistics, vendor management and on-site operations.
• Develop engaging experiential concepts that strengthen brand awareness and customer engagement.
• Collaborate with marketing, creative, retail and merchandising teams to bring campaign concepts to life.
• Coordinate the development and production of promotional materials, event assets and in-store marketing collateral.
• Support public relations-related initiatives, media events and influencer engagement activities.
• Track event performance metrics and provide recommendations.

Required profile

• Degree or diploma in Marketing, Communications, Business, Events Management or a related discipline.
• 3+ years of experience in event marketing, experiential marketing, brand activations or event management.
• Proven track record of planning and delivering consumer-facing events and campaigns.
• Experience working closely with agencies, suppliers, venues and production partners.

Required skills

• Strong project management skills, managing multiple stakeholders, vendors and timelines.
• Creative mindset with an interest in brand engagement, customer experience and storytelling.
• Ability to analyse campaign outcomes and turn insights into actionable improvements.