Marketing Director - APAC

About the role

Johnson Controls, a global leader in thermal management, building systems, energy efficiency and decarbonization, is looking for a Marketing Director for the APAC region. The role drives go-to-market strategies and integrated marketing campaigns across the region, supporting growth in both direct sales and indirect channel partner businesses. It leads a team of marketers across several countries and acts as a strategic partner to business, commercial and sales leaders.

Key responsibilities

• Lead demand generation strategy and execution across APAC for direct sales and channel partner businesses
• Champion digitally enabled marketing programs such as SEO, paid media, marketing automation, social media, webinars, events, account-based marketing and lead nurturing
• Build and run integrated go-to-market plans that drive awareness, pipeline, revenue growth and customer retention
• Develop localized campaigns that adapt global value propositions to local markets
• Lead and develop a team of APAC-based marketing professionals
• Drive account-based marketing for strategic accounts and partner marketing, co-marketing and enablement programs with channel partners
• Define and run regional event strategies, including virtual events, webinars, tradeshows and partner events
• Manage the regional marketing budget and report regularly on KPIs and funnel progress
• Work with field marketing, product marketing, sales and services teams

Required profile

• Bachelor's degree in Business, Marketing, Communications or a related field
• Demonstrated experience leading teams and initiatives around digital marketing
• Experience supporting both direct sales and indirect/channel partner business models
• Proven ability to drive measurable pipeline, revenue growth and customer engagement
• Excellent leadership, stakeholder management, project and budget management skills; willingness to travel
• Preferred: advanced degree (MBA or equivalent), APAC experience and channel/account-based marketing experience

Required skills

• Demand generation: lead scoring, lead nurturing, MQL/SQL management, funnel optimization, CRM systems
• Digital marketing channels, campaign execution, account-based marketing and customer lifecycle marketing
• Strong analytical, written, verbal and presentation skills

What we offer

• Competitive salary
• Paid vacation, holidays and sick leave
• Comprehensive benefits package
• On-the-job and cross-training opportunities
• Collaborative team environment and a Zero Harm safety policy