Marketing Director - APAC

About the role

Johnson Controls is looking for a Marketing Director for the APAC region. As part of the Marketing Leadership Team, you will drive go-to-market strategies and integrated marketing campaigns across the region, supporting growth in both direct sales and indirect channel partner businesses. You will lead a team of marketers across several countries and act as a strategic partner to business, commercial and sales leaders.

Key responsibilities

• Lead demand generation strategy and execution across APAC, serving as the regional champion for digitally enabled marketing programs (SEO, paid media, marketing automation, social media, webinars, events, account-based marketing, lead nurturing)
• Build and run integrated go-to-market plans that drive awareness, pipeline, revenue growth and customer retention, and develop localized campaigns from global value propositions
• Drive account-based marketing for strategic accounts and priority segments, and define regional event strategies (virtual events, webinars, tradeshows, partner events)
• Partner with channel leaders on partner marketing, co-marketing and enablement programs for distributors and resellers
• Collaborate with direct sales teams and channel partners to improve lead quality, pipeline progression and revenue conversion
• Work with field marketing, product marketing, sales and services teams to ensure a connected view of demand generation
• Manage the regional marketing budget and report regularly on KPIs and funnel results
• Lead and develop a team of APAC-based marketing professionals

Required profile

• Bachelor's degree in Business, Marketing, Communications or a related field
• Demonstrated experience leading teams and initiatives around digital marketing
• Deep understanding of demand generation disciplines (lead scoring, lead nurturing, MQL/SQL management, funnel optimization, CRM systems) in a distributed, multi-line-of-business environment
• Experience supporting both direct sales and indirect/channel partner business models
• Proven ability to drive measurable pipeline, revenue growth and customer engagement
• Excellent analytical, interpersonal, written, verbal and presentation skills; strong leadership and stakeholder management in a matrixed global organization
• Strong project and budget management skills, and willingness to travel
• Preferred: advanced degree (MBA or equivalent), experience across the APAC region and channel/partner marketing in a B2B environment

What we offer

• Competitive salary
• Paid vacation, holidays and sick time
• Comprehensive benefits package
• On-the-job and cross-training opportunities
• Collaborative team environment and a Zero Harm safety policy