Category & Brand Director, SEA

About the role

Diageo, which owns iconic drinks brands such as Johnnie Walker, Guinness, Tanqueray, Smirnoff and Don Julio, is hiring a Category & Brand Director for Southeast Asia (SEA) under its new marketing and category set-up. The role transforms the SEA market toward sustainable double-digit growth, defines end-to-end growth drivers across categories and leads a consumer-first business that delivers strong shareholder returns. It is based in Singapore.

Key responsibilities

• Deliver the volume, net sales volume and profit plan and grow market share across the brands for the SEA markets.
• Drive ROI by leading the marketing team to deliver end-to-end growth drivers, adapting global developments with local execution.
• Ensure Marketing, Sales and Customer Marketing operate as an integrated growth system with superior consumer, customer and channel outcomes.
• Shape the business strategy, enterprise priorities and long-term growth decisions as part of the market executive team, working closely with the Regional Brand & Category Director.
• Work with the Regional Media Hub to drive portfolio choices, investment effectiveness and resource allocation.
• Build world-class marketing capability, develop future leaders and create a high-performance organisation.
• Lead and develop the team's competencies and performance outcomes.

Required profile

• Degree in Marketing, Business or a related discipline.
• 15+ years of marketing, category or commercial leadership experience.
• Significant experience leading large-scale marketing organisations and complex portfolios.
• Demonstrated success driving sustained growth, profitability and market leadership.
• Track record of developing talent and organisational capability.
• Experience influencing senior executive stakeholders at market, regional and global levels.