Creative Brand Strategist

About the role

Bjak, the leading insurance platform in Southeast Asia, is looking for a Creative Brand Strategist to shape brand direction, elevate storytelling and drive high-impact marketing initiatives that reinforce Bjak's positioning across ASEAN. The role blends strategic brand thinking with hands-on creative execution across campaigns, content and community-building. It is remote, but candidates must be based in Singapore.

Key responsibilities

• Define and evolve Bjak's brand narrative, positioning and messaging across markets, and lead the ideation of creative concepts for campaigns.
• Ensure brand consistency across all communication touchpoints, content formats and marketing activities.
• Plan and execute integrated brand campaigns that drive awareness, engagement and lead generation, working with designers, content creators and cross-functional teams, and monitor results.
• Oversee content strategy for social media, newsletters and community channels, build an online and offline community, and use user-generated content to strengthen authenticity.
• Collaborate with influencers, creators and brand advocates, develop programs that turn loyal users into brand ambassadors, and run data analysis to inform brand strategy.

Required profile

• 3-5 years of experience in brand strategy, creative strategy, digital marketing or related fields.
• Strong understanding of branding, content development, social media and community engagement.
• Ability to translate business goals into creative concepts and integrated brand strategies.
• Excellent communication, storytelling and strategic thinking skills.
• Proven ability to manage multiple projects with attention to detail, and comfort in a fast-paced, high-growth environment.
• English is the main working language; strong English communication is required.

Required skills

• Familiarity with content management systems, community platforms and analytics tools.

What we offer

• Competitive salary and the chance to grow into a creative leadership role.
• Ownership of high-impact visuals seen by millions of users.
• A fast-moving team that encourages creativity and experimentation.
• Hybrid working system.

The interview process is fast: portfolio review, online assessment or practical task, role-specific interview and CEO interview, with offers aimed at being made within a week of starting the process.