Creative Content Lead

About the role

Bjak builds application platforms, including the first and leading insurance platform in Southeast Asia serving over 8 million users, and is now expanding into new use cases integrated with AI. It is hiring a Creative Content Lead to own its content strategy and creative direction across digital channels. The role is remote, but candidates must be based in Singapore.

Key responsibilities

• Develop and lead the end-to-end content strategy across social, website, newsletters, community and campaigns, defining storytelling frameworks, brand narratives and content pillars.
• Ensure a consistent brand voice, tone and messaging across all content touchpoints.
• Oversee the planning, creation and execution of social posts, long-form articles, videos, campaign assets and educational content, guiding creators with briefs and feedback.
• Lead the content engine for marketing campaigns, optimising content journeys to drive engagement, conversion and brand affinity.
• Oversee online and offline community initiatives, develop engagement strategies and leverage user-generated content.
• Work with influencers, creators and brand advocates, and build ambassador and collaboration programs.
• Partner with Marketing, Product and Customer Experience to align content with business priorities.
• Track content performance and community insights, analyse data to find trends and gaps, and present findings to stakeholders.

Required profile

• 3-5 years of experience in content strategy, creative direction, digital marketing or related fields.
• Strong portfolio showing narrative work across written, visual and video formats.
• Experience managing content creators, freelancers or cross-functional creative teams.
• Proven track record of high-impact content with measurable results.
• Excellent communication, leadership and strategic thinking; proactive and adaptable in a fast-paced environment.

Required skills

• Deep understanding of social media, content distribution, audience behaviour and digital storytelling.
• Familiarity with community platforms such as Discord, Facebook Groups and LinkedIn, and analytics tools.

What we offer

• Competitive salary and the chance to grow into a creative leadership role.
• Ownership of high-impact visuals seen by millions of users.
• A fast-moving team that encourages creativity and experimentation.
• Hybrid working system.