CRM Marketing Manager (Online B2C)

About the role

A public listed multinational with businesses in property, hospitality and retail across Asia Pacific has opened a digital Ecommerce division and is looking for a Direct Marketing Manager focused on online B2C and CRM. The role develops strategies and drives marketing initiatives to increase the revenue share of the company's dot-coms. It is advertised by Timeo-Performance, a recruitment, training and consulting firm.

Key responsibilities

• Turn data-driven insights into strategies that personalise customer journeys
• Implement retention and lifecycle initiatives to build long-term relationships and encourage repeat purchases
• Map and optimise the end-to-end customer relationship flow and close gaps in customer experience with the Digital teams
• Champion a personalised, customer-centric approach across all communication channels
• Work with Graphics on engaging communication tools and with Category Management on personalised product recommendations
• Work with Data Analytics on customer analysis, segmentation, performance tracking and programme optimisation
• Define and govern core communication initiatives and run marketing communications online and offline, locally and globally
• Identify and implement referral marketing efforts to optimise ROI

Required profile

• Degree in Marketing, Business Management, Economics or a relevant discipline
• Minimum 6 years of overall and relevant experience in CRM, preferably in e-commerce
• Ability to use data to build customer journey maps
• Interest in smart technology developments that improve customer experience
• Ability to work in a matrix, cross-functional environment and to lead and motivate a team

Required skills

• Google Analytics or other digital marketing analytics tools
• Dotdigital or other CRM and marketing automation tools (a plus)
• HTML, CSS and SQL (an advantage)