Customer Marketing Manager - Conversion & Loyalty

About the role

A global travel retailer is recruiting a Customer Marketing Manager through its partner agency, Timeo-Performance. Based in Singapore, you will join the regional team and craft and run marketing strategies that turn casual browsers into loyal customers, driving both in-store and online conversions and supporting sales growth through conversion tactics and loyalty programmes.

Key responsibilities

• Create and run holistic in-store and online campaigns with promotions and discounts to encourage purchases.
• Design and deliver in-store promotions, displays and events that drive foot traffic and sales.
• Analyse sales data, customer behaviour and campaign performance, reporting KPIs to measure effectiveness and conversion opportunities.
• Drive visual merchandising strategies that create engaging store environments and impulse purchases.
• Work with local market operations teams to ensure smooth execution of marketing initiatives.
• Develop the overall digital-commerce strategy, including digital roadmap planning, sales growth and user experience.
• Analyse website traffic, user behaviour and conversion funnels and build conversion rate optimisation (CRO) strategies.
• Identify loyalty programme opportunities and lead locally the design and launch of loyalty initiatives, including rewards, tiers and benefits.
• Manage budget spend with full tracking and reporting, maximising ROI against business objectives.

Required profile

• Degree in Business, Marketing or Management.
• At least eight years of experience in retail marketing, with a proven track record of driving sales conversions.
• At least three years of experience managing a team, with strong leadership and mentoring abilities.

Required skills

• Experience with content management systems, website platforms and analytical tools such as SAP, PowerBI and Microsoft Excel.
• Strong negotiation, communication, influencing and stakeholder management skills.
• Excellent financial acumen, analytical and problem-solving skills, and the ability to handle multiple projects at once.