Growth Operations Manager, Utility Apps

About the role

Tencent's Cloud & Smart Industries Group (CSIG) is expanding its PC and mobile utility tools globally, starting with Southeast Asia and Latin America. As Growth Operations Manager, you will own the user acquisition engine end-to-end, from market sizing and channel strategy to experimentation and metric optimization. You will be accountable for DAU, retention and blended CAC.

Key responsibilities

• Own the growth strategy and user metrics for PC and mobile utility tools in overseas markets, with direct accountability for DAU, retention and blended CAC.
• Conduct deep-dive market research in target geographies, including competitor feature and pricing analysis, user needs and market gaps, and turn findings into product and go-to-market recommendations.
• Build and optimize a multi-channel acquisition engine covering SEO, SEM, influencer and KOL partnerships, email marketing, and community growth on platforms such as Discord and Reddit.
• Design, run and scale growth experiments using a hypothesis-test-learn-scale loop to improve activation, retention and channel ROI.
• Work with product and engineering teams to turn market intelligence, competitive signals and user feedback into prioritized product iterations and feature roadmaps.

Required profile

• Bachelor's degree or above with 3+ years of internet product growth or operations experience, including at least 1 year directly responsible for overseas markets.
• Hands-on experience with PC or mobile utility and tool products, understanding their acquisition loops, retention dynamics and monetization patterns.
• Proven zero-to-one capability, having taken a product or market from opportunity identification through strategy, execution and measurable results.
• Fluent English, able to write ad copy, negotiate with overseas partners and collaborate with international teams; experience in Southeast Asia, North America or Europe is an advantage.

Required skills

• Operational fluency across Google Ads, SEO, Product Hunt, Reddit and Discord.
• Analytical skills to build growth metrics frameworks and make data-driven decisions.