Head of APAC Marketing

About the role

Optro, an AI-powered GRC Intelligence Platform provider with more than $300M ARR, is building momentum internationally. The Head of APAC Marketing owns the end-to-end marketing motion for the Asia-Pacific region, from brand presence and demand generation to pipeline generation and brand building with industry associations, partners and enterprise decision-makers. It is a strategic yet hands-on leadership role, adapting the global playbook to each market and building the field engine that helps sales close business across APAC.

Key responsibilities

• Own APAC marketing end-to-end: brand presence, demand generation, partner marketing, events and customer case studies, tailored to regional nuances, regulatory landscapes and market maturities
• Partner with APAC sales leadership and account teams to align marketing activity to pipeline priorities and key target accounts
• Own vertical ABM strategy and run targeted campaigns grounded in real customer outcomes
• Localize core positioning and messaging for APAC, working closely with product marketing, and lead translation alongside localization where required (e.g., Japan)
• Lead APAC events strategy, including owned events and third-party sponsorships, owning the plan and execution of a portfolio of sponsored, hosted and digital events
• Build and drive the APAC partner marketing motion, developing co-marketing programs and joint GTM programs such as co-branded campaigns, partner-led events, solution briefs and field enablement
• Track and report on pipeline contribution and marketing performance, and manage regional marketing budget allocation with rigorous ROI performance

Required profile

• 10+ years in enterprise B2B GTM, with meaningful experience in APAC marketing roles
• Ability to influence executive leadership (VP/C-suite) and navigate complex cross-functional matrix structures between HQ and regional hubs
• Deep familiarity with regional enterprise buying behaviors, compliance environments and localized sales cycles across APAC, including Japan
• Fluent in English, able to operate credibly across cultures
• Experience across demand generation, field marketing, partner marketing and events, and building partner marketing programs
• Comfortable building in an undefined environment, pulling from HQ while moving independently; collaborative, low-ego, willing to travel across the region (20-30%)
• Nice to have: experience in GRC or internal audit, and existing relationships with key APAC Internal Audit or Risk associations