Head of Media and Digital

About the role

Abbott Nutrition International, a division of Abbott Laboratories, is recruiting a Head of Media and Digital for its Asia Pacific region. The role leads the media and digital agenda across 13 APAC markets to accelerate profitable growth through brand building and direct-to-consumer strategies, including eCommerce and social commerce. It owns the regional vision, partner ecosystem, ways of working, data and measurement frameworks, and capability uplift to accelerate new user acquisition and lifetime value. The position is based in Singapore.

Key responsibilities

• Define the APAC media and digital vision and operating blueprint for brand building and profitable growth, and build and govern the regional agency and platform ecosystem.
• Negotiate and manage Joint Business Plans with major platforms such as Google, Meta, TikTok, Amazon, Lazada and Shopee.
• Architect measurement, data and analytics frameworks, including KPIs, attribution strategy (MMM/MTA), dashboard standardization and data governance.
• Establish brand safety and governance standards, and institutionalize standardized ways of working across affiliates and partners.
• Lead capability uplift through training curricula and build a regional talent pipeline.
• Own the annual investment strategy and budget allocation, and run Monthly Business Reviews tracking funnel KPIs and reallocating spend by ROI.
• Publish a monthly competitor and category intelligence brief, and co-create corrective action plans for priority market gaps.
• Drive innovation pilots in AI, automation and predictive modeling, and run content and creative effectiveness reviews.
• Evaluate agency and vendor performance against scorecards, strengthen DTC operational readiness, and monitor real-time data and social listening dashboards.
• Activate rapid-response protocols for misinformation, negative chatter, platform incidents and ad-safety risks.

Required profile

• Postgraduate degree in Business; further specialization or certification in Digital Marketing preferred.
• 10-15+ years in media and digital leadership roles across multi-market environments; consumer/health/nutrition category experience preferred.
• Proven track record in DTC growth, performance marketing at scale and cross-functional leadership.
• Experience negotiating Joint Business Plans and managing complex agency ecosystems.

Required skills

• Fluency with MMM/MTA, CDP/CRM stacks, marketing automation and privacy-by-design principles.
• Strong analytical, stakeholder management and change leadership skills, and executive communication.