Marketing Executive & Digital Marketing Specialist

About the role

The Marketing Executive & Digital Marketing Specialist will support and execute integrated marketing initiatives that boost brand awareness, generate leads and drive growth. Working closely with internal teams and external partners, you will manage campaigns across digital channels and ensure alignment with the company’s messaging.

Key responsibilities

• Plan, coordinate and launch marketing campaigns on social media, email, website, search engines and online advertising platforms.
• Create and schedule promotional content, monitor performance and optimise based on analytics.
• Conduct market research, competitor and customer behaviour analysis to uncover trends and opportunities.
• Maintain brand consistency across all marketing materials and update website content as needed.
• Prepare regular reports on campaign metrics, ROI and provide insights to improve future initiatives.
• Collaborate with designers, sales teams and external agencies to ensure timely delivery of assets.

Required profile

• Strong understanding of marketing principles and digital strategies.
• Experience managing multiple campaigns and meeting deadlines.
• Excellent communication, creativity and analytical thinking.
• Ability to work both independently and within cross‑functional teams.

Required skills

• Google Analytics
• Meta Ads
• SEO and SEM
• Email marketing platforms
• Digital analytics tools
• Microsoft Office
• Google Workspace