Marketing & Market Development Specialist

About the role

We are seeking a Marketing & Market Development Specialist to join our global marketing team. The role will drive growth and brand visibility across assigned markets by combining go‑to‑market strategy, media planning, and partnership management.

Key responsibilities

• Develop and execute GTM strategies aligned with business objectives, conducting market research to uncover growth opportunities.
• Plan, launch, and optimise media campaigns across digital, social, and offline channels while managing budgets for cost efficiency.
• Build and maintain relationships with tourism boards, airport authorities, and other strategic partners, negotiating co‑marketing agreements.
• Collaborate with performance marketing, CRM, sales, and creative teams to ensure localisation and cohesive market activation.
• Monitor market performance, analyse data, and adjust tactics to meet KPIs.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 3–5 years of experience in market development, media planning, or partnership management.
• Proven track record managing multi‑market campaigns for global brands, preferably in travel, tourism or aviation.
• Strong analytical, communication, negotiation and stakeholder‑management abilities.
• Ability to work independently and handle multiple projects in a fast‑paced environment.

Required skills