Marketing Technology & Operations Lead, APAC

About the role

OpenAI is looking for an experienced JAPAC Marketing Operations Lead to build the operational foundations that connect regional B2B marketing activity to customer engagement, sales progression and measurable business impact. The role bridges global marketing and revenue operations with regional B2B leaders, delivering country-level performance reporting and insights, and sits within the regional go-to-market strategy.

Key responsibilities

• Own the regional operations roadmap, partnering with JAPAC Marketing, GTM and Sales Operations to consolidate country requirements and represent regional needs in global MarkOps planning.
• Manage regional marketing technology operations, overseeing marketing automation, CRM and event/webinar platforms, and working with global teams to fix issues and improve integrations.
• Build a healthier, more actionable database by working with GTM on account and contact acquisition, enrichment, segmentation and data quality, while respecting consent and data-handling practices.
• Set up and quality-check campaigns in marketing automation and CRM, ensure leads enter the agreed qualification and routing processes, and review MQLs with Sales Operations, AEs and SDRs.
• Connect acquisition, engagement, nurture and sales touchpoints, and standardise campaign execution with reusable templates and workflows.
• Partner with Legal/Privacy and global MarkOps to embed market-specific data privacy and regulatory requirements.
• Measure campaign performance and impact, establishing reporting for field programs, events, webinars and account-based marketing.
• Train marketers on tools, processes, data quality and privacy, and enable GTM teams on lead follow-up and SLAs.
• Identify repetitive work and introduce automation and AI-enabled workflows to reduce manual handoffs.

Required profile

• 10+ years of experience in B2B marketing operations, marketing technology, revenue operations or a closely related function.
• Demonstrated experience improving database quality, segmentation, lead lifecycle, scoring, routing and marketing-to-sales handoffs.
• Strong analytical skills, with campaign reporting, funnel analysis, attribution and operational improvement experience.
• Experience supporting multiple markets and balancing global standards with regional requirements.
• Proven ability to work with Marketing, GTM, Sales Operations and technical teams, and sound judgment on consent, customer data and privacy.

Required skills

• Hands-on experience with marketing automation and CRM platforms, including Marketo and Salesforce, and Adobe Experience Platform.
• Familiarity with event or webinar technology.
• Nice to have: experience with ABM, buying-group engagement, and enterprise, developer or startup audiences; familiarity with data integrations, APIs and customer engagement signals; experience with JAPAC markets.