Regional Marketing & Merchandising Category Manager

About the role

The Regional Marketing & Merchandising Category Manager is the expert guardian for a specific product category across the SEAO region. Reporting to the Regional Head of Marketing & Merchandising, the role drives transversal efforts to achieve category ambitions and serves as the key liaison between headquarters and local markets.

Key responsibilities

• Support the definition and deployment of the regional product strategy for the assigned category, aligning with global directions and local market dynamics.
• Own category performance, accountable for sales, growth drivers, and product‑mix optimization.
• Identify business opportunities and risks using detailed category knowledge and market intelligence.
• Lead regional merchandising strategy to ensure optimal assortment, stock efficiency, and allocation logic in coordination with Supply Chain.
• Monitor and optimize stock levels, rotations, and aging, shifting from passive to active merchandising management.
• Coordinate 360‑degree go‑to‑market plans for new product launches across markets.
• Act as the category data expert, delivering performance analysis, KPI reporting, and data‑driven recommendations.
• Collaborate with Commercial and Supply Chain teams to assess sales and stock performance and support transformation projects.

Required profile

• Strong merchandising expertise and analytical rigor.
• Proven experience in category management with accountability for sales and product mix.
• Ability to translate global guidelines into actionable regional strategies.
• Excellent stakeholder management across HQ, markets, and supply chain functions.
• Data‑driven mindset with experience in performance analysis and KPI reporting.

Required skills