Senior Visual Merchandising Manager, Fashion SEAA

About the role

As Senior Visual Merchandising Manager, Fashion SEAA, you will set the regional visual merchandising direction, balancing global creative intent with regional coherence, local relevance, client experience and operational feasibility. You report to the Head of Orchestration, Fashion SEAA, and work closely with Global Visual Merchandising, Image teams and market partners. The role leads the regional VM team and connects the wider VM community across markets.

Key responsibilities

• Translate collection creative direction into regional VM priorities and standards for windows, presentation, styling and storytelling, adapted locally to the House's codes.
• Lead regional VM input from buying and collection discovery through launch, animation and learning, linking creative choices with client insights, product priorities and business performance.
• Align market planning with the Fashion calendar and equip VM leaders to share collection stories and styling principles with boutique teams.
• Review outcomes and consolidate market insights for Global teams, focusing support on strategic boutiques, significant Image risks and priority Fashion moments.
• Establish regional VM governance, quality standards and decision-making frameworks, and partner with Retail, Product Merchandising, Events, Learning, Store Planning, Architecture and Image.
• Provide senior creative guidance for strategic openings, renovations, events and special Fashion projects, and advance more responsible practices such as re-use, recycling and efficient production and transportation.
• Lead the regional VM team, build a connected VM community, coach market VM leaders and support succession and mobility with HR and Learning.

Required profile

• Typically 12+ years of visual merchandising experience in luxury fashion, with significant regional or multi-market exposure.
• Strong presentation, styling and brand Image expertise, connecting boutique experience with client insights, product priorities and business performance.
• Ability to inspire diverse teams with cultural sensitivity, influence beyond reporting lines and develop talent through coaching, capability building and succession planning.
• Knowledge of VM production, installations, suppliers and budget governance, with experience supporting openings, renovations, launches, events and client activations.