Social Media Marketing Manager

About the role

We are seeking a dynamic Social Media Marketing Manager to lead our online presence across Singapore. The role involves creating original text and video content, managing posts, and engaging with followers to strengthen our brand.

Key responsibilities

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy aligned with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging daily content (text, photos, videos, news)
• Monitor SEO and web traffic metrics
• Collaborate with marketing, sales and customer service teams to ensure brand consistency
• Communicate with followers, respond to queries promptly and monitor customer reviews
• Oversee design of social media accounts (cover images, profile pictures, layout)
• Suggest and implement new features such as promotions and competitions
• Stay up‑to‑date with emerging social media technologies, design tools and applications

Required profile

• Proven experience as a social media manager
• Hands‑on experience in content management
• Excellent copywriting abilities
• Ability to produce creative text, image and video content
• Knowledge of online marketing channels
• Familiarity with web design principles
• Strong communication, analytical and multitasking capabilities

Required skills