Strategy & Planning Specialist – Regional Brand & Growth Marketing

About the role

The Strategy & Planning Specialist will support regional brand and growth marketing initiatives by analysing full‑funnel online marketing performance and recommending data‑driven optimisations.

Key responsibilities

• Understand and optimise full‑funnel solutions across user acquisition, re‑engagement, search, branding and lead generation.
• Drive market‑leading ROI by analysing the optimal mix of digital campaigns and providing data‑driven recommendations.
• Monitor online campaign efficiency and propose continuous‑improvement ideas.
• Support online marketing budget and projection model enhancements.
• Handle ad‑hoc analysis requests from local or regional marketing teams.

Required profile

• Bachelor’s degree in business administration, business analytics or a quantitative field.
• Strong analytical mindset with high proficiency in Excel.
• At least 1 year of hands‑on experience with major online marketing channels.
• Excellent communication skills to articulate insights clearly.
• Ability to collaborate with stakeholders at all levels, including senior leaders.
• Comfortable working in a dynamic, collaborative environment and managing multiple projects.

Required skills

• Excel
• Paid media analytics, tracking and reporting platforms
• SQL (preferred)
• Python (preferred)
• Dashboard building