Assistant Director, Behavioural Science & Insights (1-Year Contract)

About the role

The Health Promotion Board (HPB) is seeking a highly motivated, innovative and dynamic Assistant Director to advance health promotion by turning research into practice. The role translates insights, rich data and novel technologies into actionable recommendations that shape population-scale digital health interventions, integrating behavioural science, emerging technologies such as generative AI and digital platforms.

Key responsibilities

• Drive and manage high-impact projects in priority growth areas
• Turn data, behavioural insights, user research and implementation constraints into clear, decision-ready narratives (written and in slides) for diverse stakeholders
• Incorporate behavioural insights into the setup, design, testing and review of human-centric user experiences and digital health interventions
• Manage the digital product cycle, from ideation and design through feasibility trials, outcome evaluation and deployment-ready recommendations
• Lead and coordinate a multidisciplinary tech squad (product, engineering, data, design) to prototype and evaluate generative AI-enabled coaching and personalisation concepts
• Work with cross-functional teams of subject matter experts, data scientists, deployment teams and practitioners
• Demonstrate value to citizens through quantifiable outputs and outcomes, and secure buy-in from internal and external stakeholders

Required profile

• Good degree in any discipline
• At least 8 years of total relevant experience, including 5 years overseeing and managing end-to-end projects and 3 years leading cross-functional or multidisciplinary teams
• Proven track record applying behavioural insights, with familiarity with design thinking
• Prior experience in public health, health care, health sciences, research or quantitative fields is an added bonus
• Experience with AI-enabled or data-driven digital products is a strong advantage

Required skills

• Big-picture thinking and ability to synthesize insights into coherent decision narratives
• Project management skills for research, experimentation and cross-functional coordination
• Excellent written and verbal communication
• Comfortable as an individual contributor or leading a team

Successful candidates will be offered a 1-year contract. The role is fundamentally research- and insight-driven, with deployment as an outcome of evidence.