Assistant Director of Sales - China Market

About the role

Fairmont Singapore and Swissôtel The Stamford, two Accor hotels in the heart of Singapore's shopping, dining and entertainment districts, are hiring an Assistant Director of Sales for the China market. The role manages relationships with China luxury travel agencies and partners, drives suite and Fairmont Gold bookings, and grows the China corporate account base.

Key responsibilities

• Serve as the main point of contact for China luxury travel agencies and key partners, handling day-to-day relationships and resolving queries via WeChat and other China-market channels
• Manage and grow relationships booked through the HERA agency program, Virtuoso, American Express Fine Hotels & Resorts, Signature Network Travel, bedbanks and OTAs (mainly Trip.com)
• Grow Suite and Fairmont Gold share of bookings from China and pursue new revenue opportunities within existing agency and account relationships
• Monitor China market production by segment and channel against budget and forecast, adjusting account coverage and sales priorities
• Generate and convert MICE leads from China, directly and through intermediaries
• Manage and grow existing China corporate accounts
• Collaborate with hotel teams, Global Sales Offices, Distribution and Business Development to convert leads and drive incremental revenue
• Promote the hotel in China through Redbook (Xiaohongshu), WeChat and other digital and social channels
• Take part in sales missions, client events, trade shows and site inspections, and travel regularly to key China source-market cities

Required profile

• Bachelor's degree or diploma, preferably in Hospitality Management, Business or a related field
• 5-7 years of hotel sales experience, with a strong background in luxury leisure and proven experience managing China market agency and travel trade relationships
• Fluent spoken and written Mandarin and English
• Strong relationship management skills, integrity and ability to work independently and adapt to change
• Willingness to travel regularly and extensively within China and the wider region

Required skills

• Working knowledge of HERA, hotel CRM, PMS/Opera and Sales & Catering systems (especially Delphi), and Agency 360
• Proficiency with WeChat and other China digital and social platforms
• Understanding of China luxury leisure travel trade, including agency, consortia and OTA distribution models
• Experience with luxury travel consortia such as Virtuoso, American Express Fine Hotels & Resorts and Signature