Director - Head of Product Marketing

About the role

Eastspring, a global asset manager with Asia at its core, is looking for a Director / Head of Product Marketing. The role owns the regional product positioning, value proposition and competitive differentiation across asset classes, investment capabilities and strategic growth priorities, and acts as the strategic link between Investments, Product, Distribution and Marketing.

Key responsibilities

• Develop go-to-market strategies and narratives for product launches, campaigns and investment themes, articulating a compelling "Why Buy, Why Eastspring, Why Now" proposition.
• Partner with Distribution, Channel Marketing and Digital Marketing to activate propositions through the most effective channels, driving engagement, sales effectiveness, shelf visibility, asset growth and retention.
• Drive regional product content priorities aligned with go-to-market plans, client needs and business objectives.
• Manage the creation, governance and optimisation of compliant product content, with clear measurement of engagement, effectiveness and commercial impact.
• Leverage client, market and competitor insights to refine positioning and identify growth opportunities.
• Establish clear success metrics so product marketing is focused on business outcomes rather than content output alone.

Required profile

• 10-12+ years' experience in product marketing, investment marketing, proposition development or commercial strategy within asset management or financial services.
• Proven track record in product positioning, go-to-market strategy and commercialisation, delivering measurable business growth and fundraising outcomes.
• Strong understanding of asset classes, investment strategies and market dynamics, with the credibility to engage senior investment professionals.
• Proven leadership experience building and leading high-performing teams in a regional or global environment.
• Degree in Marketing, Finance, Economics or a related discipline; advanced qualifications are advantageous.

Required skills

• Exceptional communication, storytelling and stakeholder management skills, able to turn complex investment concepts into client-centric narratives.
• Strong commercial and analytical acumen, using market intelligence, client insights and performance data to inform strategy.