Head of Acquisition & Partnerships Growth

About the role

Prudential is hiring a Head of Acquisition & Partnerships Growth to lead lead generation and conversion initiatives across touchpoints, using digital marketing and technology to scale quality lead volume. The role also covers strategic business growth plans, budget management, data-driven insights and compliance oversight.

Key responsibilities

• Develop lead generation and conversion initiatives across touchpoints, using digital marketing and technology to scale quality lead volume.
• Support strategic plans for business growth, including new customer acquisition and existing customer engagement programs.
• Design and implement communication plans and collaterals to activate One Agency's understanding and participation in Business Generation activities.
• Collaborate with Marketing, Distribution and Tech teams on planning and execution, managing project delivery within schedule and scope.
• Manage the quarterly and annual NBP budget for lead management schemes, adjusting allocations based on performance metrics and lead quality to maximise ROI and conversion rates.
• Monitor and analyse KPIs to track lead generation effectiveness, and build a data insights function with the Customer or Tech & Data divisions to deepen insights into lead behaviour.
• Implement training programs and share best practices with One Agency to improve the impact of generated leads on sales.
• Work with Distribution Risk, Legal and Compliance to implement controls and policies for compliant prospecting and lead activation, aligned with regulatory standards.

Required profile

• 6-8 years of work experience, with at least 2 years in a financial services-related industry.
• Experience in the insurance industry, especially sales and distribution, is an advantage.
• Bachelor's degree in finance, accountancy, economics, business or marketing.
• Preferred experience in digital and/or project management, and in navigating large, complex organisations and building relationships with key executives and stakeholders.

Required skills

• Creative thinking, problem solving and strong analytical and logical reasoning skills.
• Ability to meet tight deadlines in a fast-paced environment.
• Excellent communication and interpersonal skills, with experience managing teams and cross-functional stakeholders.
• Proven experience driving initiative planning and execution under high-level guidance.