Lead, Product Sales Proposition

About the role

The Sales Proposition Lead translates product strategy and product proposition into compelling, customer-centric and commercially effective propositions that drive distribution success. The role bridges Product, Distribution, Marketing and Customer teams to develop value propositions, sales narratives and commercialization plans that strengthen customer relevance, competitive positioning and business growth.

Key responsibilities

• Develop distributor propositions supporting business growth across Protection, Health, Wealth and Retirement segments.
• Translate customer insights, market trends and product features into value propositions and sales narratives.
• Drive proposition development for new product launches, campaigns and strategic initiatives.
• Create proposition frameworks, sales stories, messaging platforms and commercialization plans for go-to-market execution.
• Gather and incorporate distributor feedback to strengthen proposition relevance.
• Monitor competitor propositions and market developments to improve competitive positioning.
• Support launch readiness by shaping key messages, sales enablement content and distributor engagement materials.
• Recommend proposition enhancements based on business performance, customer insights and market feedback.
• Manage cross-functional stakeholders and support business planning and campaign development.

Required profile

• 8-15 years of experience in Life Insurance, Wealth Management or Financial Services.
• Experience in proposition development, product marketing, distribution strategy, product management, customer strategy or sales enablement.
• Proven track record supporting product launches, commercialization initiatives or distribution campaigns.
• Preferred: experience with Agency, Bancassurance, Financial Advisory or broker distribution models, and experience in proposition testing, distributor feedback programmes or customer research.
• Regional or multinational insurance experience is advantageous.

Required skills

• Strong understanding of life insurance products across Protection, Health, Savings, Wealth and Retirement segments.
• Excellent communication, presentation and storytelling capabilities.
• Ability to turn complex product features into clear customer benefits and distributor-friendly messages.
• Strong stakeholder management and influencing skills across Product, Distribution, Marketing and Customer teams.