Product Manager – Digital Banking (Up to SGD 10.7k)

About the role

This role drives product strategy, customer experience, and end‑to‑end delivery of key digital initiatives for a leading financial services provider and top bank. It focuses on shaping innovative features, gamification mechanics, partnership ecosystems, and customer growth programs while collaborating closely with engineering, design, and cross‑functional stakeholders.

Key responsibilities

• Lead homepage refresh and digital experience enhancements using modern UI/UX frameworks, CMS and analytics tools, coordinating with platform and engineering teams via agile tools such as Jira and Confluence.
• Scale gamification and loyalty initiatives, manage pilot programs and partner integrations, and use data‑driven insights to boost customer participation and lifetime value.
• Oversee digital marketing and campaign delivery—including coupon, banner and promotional mechanics—working with marketing, technology, legal, compliance and operations teams.
• Support cards, rewards and customer growth projects by conducting market research, feasibility studies, cross‑sell analysis and business case preparation backed by data modeling.
• Act as primary business contact for product initiatives, manage vendor relationships, and ensure alignment across product, technology, finance, compliance and legal functions.
• Coordinate day‑to‑day workstream execution using agile frameworks, monitor project progress, risks and defects, and maintain visibility through executive dashboards.
• Ensure all initiatives comply with internal governance, risk and regulatory requirements, handling approvals, documentation and audit readiness.

Required profile

• Bachelor’s degree in Business, Marketing, Computer Science, Engineering or related field; MBA or advanced degree is a plus.
• 10+ years of product management experience, including at least 5 years in a senior product role, preferably within retail banking, digital payments or fintech.
• Proven track record of launching and scaling consumer‑facing digital products, driving app‑based platform growth and user engagement.

Required skills

• Jira and Confluence for agile project management.
• Google Analytics and Adobe Analytics for performance monitoring.
• UI/UX frameworks and Content Management Systems.
• Gamification platforms and loyalty engine technologies.
• Campaign management and marketing automation platforms.
• API integration, data modeling and market research analytics tools.
• Enterprise collaboration, ticketing and backlog management systems, and executive dashboard tools.
• Compliance tracking and audit management tools.