CRM Product Manager

About the role

Fuku is hiring a CRM Product Manager in Singapore to build and enhance its ZingKey CRM platform, with a strong focus on B2B sales workflows and sales operations. The role works with customers, Sales, Implementation, UI/UX, Engineering and QA teams to turn business needs into scalable CRM features.

Key responsibilities

• Build CRM capabilities across the full sales cycle: lead capture and qualification, opportunity management, pipeline progression and deal closure.
• Define relationships and workflows between Leads, Accounts, Contacts, Opportunities and Activities, and design solutions for pipeline management, follow-ups, tasks, reminders, quotations, approvals, forecasting and workflow automation.
• Collaborate with customers and internal teams to understand sales processes and translate them into scalable features.
• Develop customer engagement capabilities across Email, WhatsApp Business, Telephony and Web Forms, including CRM integrations.
• Build sales dashboards, pipeline analytics, conversion funnels and forecasting tools.
• Identify and implement AI applications such as lead scoring, conversation summaries, sales recommendations, automated follow-ups and AI Sales Assistants.
• Produce PRDs, user stories, workflows and prototypes, and work with UI/UX, Engineering and QA through development, testing and release.

Required profile

• Bachelor's degree in Computer Science, Information Systems, Business or a related discipline.
• At least 3 years of relevant experience in CRM, SalesTech or B2B SaaS products preferred.
• Strong understanding of B2B sales processes: lead management, opportunity management, pipeline management and sales forecasting.
• Ability to design configurable, scalable CRM solutions and to work across multiple teams.

Required skills

• Hands-on experience with Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM or Freshsales is an added advantage.
• Background in CRM implementation, CRM consulting, Sales Operations or RevOps is an added advantage.
• Experience with B2B SaaS, SalesTech or MarTech products; familiarity with WhatsApp Business, Email, Telephony, marketing automation and lead capture.
• Good understanding of APIs, webhooks, CRM data models, system integrations and multi-tenant SaaS environments.
• Experience building AI or agent-based features for CRM, sales automation or sales intelligence.

What we offer

• Salary range of $5,000-$7,000.
• Performance-related pay and salary increments.
• 2% medical allowance.