Manager II, Marketing - Global Campaigns

About the role

As part of Elsevier's Research Marketing organization serving the Academic & Government (A&G) market, the Senior Manager for Global Campaigns owns the strategy and performance of campaigns for priority A&G business areas and portfolio initiatives. The role acts as a primary liaison between Audience and Field teams, turning briefs into clear, actionable plans and supporting aligned global and local campaign activation. It tracks campaign performance across awareness, sales and renewal, surfacing insights that improve campaigns and go-to-market effectiveness.

Key responsibilities

• Own end-to-end campaign delivery for priority business areas and portfolio initiatives
• Act as primary liaison for Audience and Field teams, ensuring briefs are clear, aligned and turned into actionable execution plans
• Drive campaign strategy and execution support for regional campaigns
• Coordinate cross-functionally across Content, Creative and execution teams
• Lead campaign performance tracking, optimization and insight sharing
• Report into the Director of Global Campaigns

Typical activities

• Lead or partner on campaign strategies based on briefs from Audience and/or Field
• Integrate global priorities and regional needs into cohesive campaign approaches
• Manage campaign briefing and coordinate creative and asset development with Content and Creative teams
• Translate campaign strategy into localized execution with Field teams
• Share performance insights with Audience, Field and Product teams
• Work with peers across Demand & Lifecycle Marketing to coordinate multiple campaigns in market

Required profile

• Strong experience in B2B campaign or demand generation marketing
• Proven ability to manage multi-channel campaign execution and optimization
• Strong stakeholder management across Audience, Field and Marketing teams
• Confident cross-functional operator able to guide and support junior colleagues