Product Owner - AI Retail Growth Regional

About the role

Fuku is looking for a Product Owner to own the end-to-end build of an AI-led retail sales channel, from conversational discovery and purchase flows to the data and recommendation architecture behind personalized, channel-agnostic sales. This is a hands-on, build-and-ship role reporting to the Head of AI Retail & Customer, APAC, working with internal and external development partners, underwriting and country teams. It is based in Hong Kong (P1), Singapore (P2) or Malaysia (P2).

Key responsibilities

• Own the product roadmap and backlog for the AI-led retail sales channel.
• Translate vision into user stories, acceptance criteria and prioritized sprints, working with internal and external development agencies.
• Design and iterate the conversational purchase experience, balancing conversion, trust and regulatory/compliance requirements in insurance sales.
• Define the data architecture and business logic behind data-driven add-on and cross-sell recommendations.
• Build the channel on a channel-agnostic architecture that can extend beyond web to WhatsApp, app and partner channels.
• Work with underwriting, pricing and compliance so the AI-driven journey stays within risk and regulatory guardrails.
• Define and track success metrics to drive the product roadmap.
• Manage scope, timelines and quality with the build partners, and scope the path to regional rollout, separating reusable from market-specific work.

Required profile

• 6-8+ years in product management or product ownership, ideally shipping consumer-facing digital products in insurance, fintech or e-commerce.
• Direct experience building or owning digital and/or AI-powered customer journeys, not just familiarity with AI tools.
• Working knowledge of insurance products and financial regulations.
• Bilingual Mandarin and English.

Required skills

• Strong grasp of agile delivery, including detailed specs and managing an external dev team.
• Conversion-focused UX instincts and stakeholder management across strategy, tech delivery, operations and country teams.
• Comfortable with a 0-to-1 build and ambiguity.