Product Sales Proposition Manager / Senior Manager

About the role

The Product Sales Proposition Manager / Senior Manager supports the Sales Proposition Lead in turning product strategy and product propositions into compelling, customer-centric and commercially effective propositions that drive distribution success. The role works across Product, Distribution, Marketing and Customer teams to develop value propositions, sales narratives and commercialization plans.

Key responsibilities

• Support the Sales Proposition Lead in developing propositions that drive growth across Protection, Health, Wealth and Retirement segments.
• Translate customer insights, market trends and product features into value propositions and sales narratives.
• Develop proposition content for new product launches and strategic initiatives.
• Prepare proposition frameworks, sales stories, messaging platforms and commercialization plans for go-to-market execution.
• Coordinate with Product, Marketing, Customer, Training and Distribution teams to deliver proposition initiatives.
• Gather and incorporate distributor feedback to improve proposition relevance.
• Conduct competitor and market reviews and support launch readiness with key messages, sales enablement content and distributor engagement materials.
• Track proposition performance and recommend enhancements.
• Manage workstreams and stakeholders, escalate key issues to the Sales Proposition Lead, and prepare analysis and management materials for business planning.

Required profile

• 5-15 years of experience in Life Insurance, Wealth Management or Financial Services, depending on the appointment level.
• Experience in proposition development, product marketing, distribution strategy, product management, customer strategy or sales enablement.
• Good understanding of life insurance products across Protection, Health, Savings, Wealth and Retirement segments.
• Hands-on experience developing value propositions, sales narratives, campaign concepts or go-to-market materials, and supporting product launches and distribution campaigns.

Required skills

• Strong project coordination, stakeholder management and influencing skills across Product, Distribution, Marketing and Customer teams.