Business Development Lead - Performance Advertising (APAC)

About the role

Tencent's Corporate Development Group (CDG) is looking for a Business Development Lead to acquire new performance advertising clients in the APAC markets outside mainland China and to build and lead the team that delivers it. The role covers the full sales cycle from lead generation to deal closure, owns regional revenue, builds a client pipeline and leads the development of overseas sales systems and industry-specific capabilities.

Key responsibilities

• Own the APAC (ex-mainland China) growth strategy, define the go-to-market plan and build a client pipeline from 0 to 1 across Mobile Games, Apps and other performance advertisers
• Build and manage a multi-channel sourcing engine through ecosystem partnerships, industry summits, online research and partner referrals
• Win and own executive relationships, acting as a trusted advisor to senior stakeholders and communicating the value of Tencent AMS overseas solutions
• Lead the full sales cycle and negotiations, from pitch creation and contract signing to client onboarding
• Help build the overseas sales system and playbook, including CRM discipline and repeatable processes
• Partner with Operations, Product and Engineering, and use market feedback to influence product roadmap and go-to-market priorities
• Drive internal ecosystem synergy with other international-expansion business units

Required profile

• 5+ years in overseas performance advertising sales or business development, with substantial ownership of APAC markets outside mainland China
• Experience building and/or leading a BD or sales team, or owning a business line/region with revenue responsibility
• Fluent English as the working language across a multi-market, multi-time-zone region, and willingness to travel frequently

Required skills

• Deep understanding of performance advertising, programmatic buying and mobile attribution
• Exceptional communication, negotiation and presentation skills
• Ability to work autonomously in uncertain, early-stage environments