Programmatic Business Development Manager - DSP

About the role

Mobikok is expanding its global programmatic advertising business and is looking for a Programmatic Business Development Manager to drive demand-side partnerships and revenue growth. You will focus on developing overseas business with DSPs, advertisers and media agencies, with a primary focus on acquiring advertising budgets and building long-term commercial partnerships.

Key responsibilities

• Develop and acquire overseas demand-side clients, mainly DSPs, advertisers and media agencies, to bring in advertising budgets and grow revenue.
• Identify opportunities in key international markets, understand client media buying needs, run partnership discussions, commercial negotiations, campaign testing and budget scaling.
• Build a solid understanding of the programmatic ecosystem (DSP, SSP, ADX) and develop client acquisition strategies.
• Conduct market and competitor research, analyse advertising demand, client budgets and industry trends, and give insights for product and business strategy.
• Manage the full client partnership lifecycle: business coordination, account management, performance follow-up, revenue tracking and payment collection.

Required profile

• Bachelor's degree or above, with at least 1 year of relevant experience in programmatic advertising business development.
• Proven experience developing demand-side clients (DSPs, advertisers or agencies) and acquiring advertising budgets.
• Fluent English, able to use it as a working language and discuss business with international clients.

Required skills

• DSP, advertiser or agency client acquisition experience.
• Solid understanding of programmatic advertising and the DSP/SSP/ADX ecosystems.
• Negotiation, client relationship management and independent management of the business development cycle.
• Market research, analytical and cross-functional collaboration skills.

Nice to have

• Existing relationships with overseas DSPs, advertisers, agencies or other demand-side partners.
• Experience in mobile advertising, app marketing, performance advertising or media buying.
• Knowledge of RTB, OpenRTB and programmatic bidding mechanisms.
• Experience developing business in North America, Europe, Southeast Asia, the Middle East or Latin America.

What we offer

• Work with international advertisers, DSPs, agencies and partners across the global programmatic ecosystem.
• Ownership of overseas business development and direct contribution to budget acquisition and revenue growth.
• Collaboration with international teams across business, product, technology and operations.
• Competitive compensation with performance-based incentives.