Business Operations Associate - Ad Tech Growth

About the role

Tencent's Corporate Development Group (CDG) acts as a platform for new business incubation and exploration, supporting areas such as financial technology, advertising and marketing services, including payment and financial applications. It also supports the company and its business groups on strategy, investment, investor relations, corporate communications, marketing and PR. This Business Operations Associate role sits within CDG and focuses on commercial growth across APAC markets.

Key responsibilities

• Define and execute a commercial growth strategy by identifying key opportunities across APAC markets and developing scalable commercialization approaches.
• Drive growth on both advertiser spend (demand-side) and inventory monetization (supply-side), improving revenue, scale and platform efficiency.
• Build scalable industry solutions by turning advertiser and publisher insights into product and operational improvements.
• Partner with Product and Engineering teams to improve platform capabilities, system efficiency and best practices that can be replicated across markets and verticals.
• Work with Sales teams to drive customer acquisition for advertisers and publishers, covering opportunity qualification, solution design and deal execution.
• Own client success and monetization outcomes across APAC, driving performance through product adoption, optimization and operational support.

Required profile

• 5+ years of experience in performance advertising, ad tech, commercialization, client solutions or growth operations.
• Experience with ad platforms, DSP/SSP, ad networks or mobile performance advertising is strongly preferred.
• Bilingual communication in English and Mandarin with stakeholders from HQ and international teams.
• Comfortable working across time zones and managing regional travel as needed.
• Strong adaptability to ambiguity, entrepreneurial mindset and ability to work independently in a fast-paced environment.

Required skills

• Strong understanding of the digital advertising ecosystem, including demand-side (campaign performance, ROI optimization) and supply-side (inventory yield, fill rate, eCPM).
• Familiarity with performance-driven advertising models and optimization frameworks.
• Data-driven analytical and problem-solving skills, able to turn data into actionable business insights.
• Strong cross-functional collaboration, communication and execution skills.