Director of Sales & Marketing

About the role

The Director of Sales & Marketing leads the sales department of The St. Regis Singapore, a luxury hotel with bookings over 300 peak rooms and significant local catering revenue. The role covers day-to-day leadership of sales associates, managing both reactive and proactive sales efforts, and driving booking goals and property revenues.

Key responsibilities

• Develop a strategic account plan for demand generators and manage the property's sales efforts, including Area Sales and Group Sales.
• Manage the marketing budget for property-specific campaigns, promotions and collateral, and interface with regional marketing communications on regional and national promotions.
• Monitor market trends, competitor strategies and the hotel's market position, and suggest marketing ideas to grow market share.
• Serve as the sales contact for the General Manager, property leadership, Group Sales and Area Sales, and as the customer advocate and authority on sales processes and contracts.
• Execute Marriott's customer service standards and brand standards, and coordinate crisis communications and business-booked proposals and contracts.
• Build partnerships with local organisations, trade shows and client events, and develop strong internal stakeholder relationships.
• Set sales goals, coach revenue-generating department heads, and verify the sales team leverages Marriott's demand engines.
• Work with HR, Engineering and Loss Prevention on compliance, and partner with HR to attract, develop and retain talent.
• Create performance management systems, forecast talent needs, recruit and train sales associates, and mentor group sales associates.

Required profile

• 2-year degree in Business Administration, Marketing, Hotel and Restaurant Management or a related major, with 4 years of sales and marketing experience; or a 4-year bachelor's degree with 2 years of experience.
• Preferred: 4-year college degree.
• Demonstrated skills in supervising a team, lodging sales experience, and hotel industry experience showing progressive career growth and exceptional performance.