Sales Development Representative - APAC

About the role

Redis is hiring a Sales Development Representative in Singapore to build a pipeline across its APAC markets. You will be the first contact many customers have with Redis, finding and engaging technology leaders at target accounts, uncovering where Redis can help and setting up qualified meetings for the Account Executives. The role reports to the Senior SDR Manager, APAC.

Key responsibilities

• Outbound prospecting into target accounts across APAC, using calls, email, LinkedIn and social selling to reach senior technology and engineering leaders.
• Run outreach and discovery conversations in Mandarin or Thai as well as English, engaging customers in their language.
• Qualify leads in depth: uncover the business pain, use case and decision-makers, and book meetings that move forward.
• Partner with Account Executives on account plans, hand-offs and next steps so every meeting becomes real pipeline.
• Work with Marketing to follow up on campaigns, events and inbound interest in your markets.

Required profile

• Professional fluency in Mandarin or Thai (spoken and written), plus strong business English.
• 2-3 years of outbound SDR or BDR experience, ideally selling B2B software or technology in APAC.
• A track record of hitting or beating meeting and pipeline targets.
• Strong discovery and qualification skills, able to quickly find out whether a senior technical buyer has a real need.

Required skills

• Clear, confident communication on the phone, in writing and on video.
• Comfort with sales tools such as Salesforce, LinkedIn Sales Navigator and sales engagement platforms.
• Curiosity and coachability, with a willingness to learn the technology and take feedback.

What we offer

• A clear path to growth, with SDRs moving into Senior SDR and customer sales roles.
• Regular 1:1s, call reviews and structured onboarding.
• The chance to sell Redis's AI-related technology (vector search, semantic caching and memory for AI apps and agents).
• Use of AI-powered tools for account research, personalisation and call prep.