Sales Development Representative

About the role

LionsBot is looking for a Sales Development Representative to generate qualified pipeline for its regional sales teams and dealer recruitment. The SDR handles inbound lead qualification, outbound prospecting, event follow-up and disciplined CRM work, supporting both customer opportunities and dealer pipeline. Every prospect should receive a professional, well-qualified first experience.

Key responsibilities

• Engage inbound customer and dealer leads quickly and professionally, qualifying fit, need, urgency, budget, decision process, dealer suitability and next best action.
• Run outbound prospecting for target accounts, facility management personas, cleaning contractors, building owners, dealers, distributors and channel prospects using structured cadences.
• Personalise messaging for customers and dealers and explain the robots, software, dealer opportunity and business outcomes simply and credibly.
• Maintain 100% CRM hygiene: activities, lead statuses, lead types, qualification notes, meeting details, tasks, handovers and next steps.
• Partner with Regional Sales, Marketing and dealer owners on lead quality, qualification standards, dealer fit, campaign feedback and weekly pipeline priorities.
• Share frontline insights such as objections, competitor mentions, territory signals, campaign quality and common pain points.
• Follow structured processes for lead management, qualification, handover, meeting scheduling and nurture/disqualification routing, staying professional across time zones.

Required profile

• Diploma or bachelor's degree in business, marketing, communications or a related field preferred.
• 1-3 years of experience in sales development, inside sales, telemarketing, business development, channel development or customer-facing roles preferred; fresh graduates may be considered if they show high energy, resilience, strong communication and coachability.
• Fluent English is required; at least one other relevant language is advantageous.
• High energy, proactive attitude, ownership mindset, resilience, strong organisation and comfort in a fast-paced scale-up environment.

Required skills

• Strong verbal, written and digital communication skills.
• CRM experience such as HubSpot is a plus.
• Familiarity with sales engagement tools, dialers, LinkedIn Sales Navigator, distributor/channel environments or hardware/industrial sales motions is advantageous.