Senior Executive - E-commerce & Digital Activation

About the role

A multi-brand e-commerce company is looking for an E-commerce & Digital Channels professional to run day-to-day operations across its marketplaces and brand.com site, and to manage its Instagram, YouTube and TikTok accounts. The role works closely with an overseas back-end team supporting the sites.

Key responsibilities

• Run daily store operations on marketplaces (e.g. Shopee, Lazada, Zalora) and the brand.com site, owning product listings, store health, order tracking and logistics exceptions with 3PL partners.
• Plan and run platform mega-sales, vouchers, flash deals and ad placements, manage the promotional calendar and pricing, oversee ad budgets and report ROAS.
• Act as the Singapore point of contact for the overseas back-end team, raise requests, set priorities, track SLAs, test site changes, report bugs and maintain process documentation.
• Own the social media accounts: content calendar, posting, community engagement, growth, and brief or lead the creation of short-form video, photo and caption content with internal teams and external creators or agencies.
• Drive sales through shoppable features, product links, campaign hashtags, creator collaborations and paid social budgets.
• Deliver weekly and monthly reports on sales, conversion, traffic, stock, returns, campaigns and social performance, and recommend strategies to grow sales and reduce costs.

Required profile

• Diploma in business, marketing, e-commerce, digital media, supply chain or a related field.
• 3 to 5 years of experience for Senior Executive; 5 to 8 years for Assistant Manager in e-commerce operations.
• Hands-on experience running a multi-brand marketplace presence and a brand.com store.
• Proven track record of marketplace sales campaigns, mega-sale events and social media accounts linked to sales.
• Experience collaborating with overseas back-end or shared-services teams across time zones.
• Clear written English, highly organized and detail-oriented, able to manage multiple brands and deadlines.
• For Assistant Manager level: ability to guide junior team members and manage vendors and agencies.

Required skills

• Strong command of marketplace seller tools and brand.com platforms (e.g. Shopify, Magento, WooCommerce).
• Advanced Excel/Google Sheets; Google Analytics or BI tools are a plus.
• Working knowledge of content tools such as CapCut and Canva.
• Good to have: experience with e-commerce enablers, setting up a brand.com site on Shopify from scratch, ERP/order management systems, Singapore e-commerce regulations (GST, PDPA), and basic SEO and product photography standards.