Wholesaler Key Account Manager - Singapore

About the role

An experienced, results-driven Wholesaler Key Account Manager is sought to build and maintain strong relationships with wholesale partners. The role drives sales growth, manages key accounts and develops strategic initiatives to strengthen the company's market presence in the wholesale channel.

Key responsibilities

• Develop and execute strategic account plans to achieve sales targets and expand presence in assigned accounts.
• Build and maintain long-term relationships with key wholesaler partners.
• Identify new business opportunities and upselling potential within existing accounts.
• Lead regular joint business planning with wholesalers and ensure forecast accuracy in monthly demand forecasting.
• Negotiate contracts, pricing and terms to maximise profitability while keeping strong partner relationships.
• Collaborate with marketing, logistics and finance teams to meet client needs and ensure seamless service delivery.
• Accrual planning and accurate claims processing.
• Monitor market trends, competitor activity and customer feedback, and prepare regular sales reports, forecasts and quarterly business reviews.
• Attend trade shows, conferences and client meetings, and ensure compliance with company policies.

Required profile

• Bachelor's degree in Business, Marketing or a related field.
• Proven experience (3+ years) in wholesale or key account management.
• Strong negotiation, communication and interpersonal skills.
• Ability to analyse sales data and develop strategic plans; self-motivated and proactive problem solver.
• Preferred: knowledge of the alcohol market, existing wholesale network relationships, multilingual ability.

Required skills

• Proficiency in CRM software and MS Office Suite.